Email, ads & SEO for ecommerce brands

Your inbox should be your top salesperson!

TopDesign builds the Klaviyo flows, campaigns and emails that turn one-time buyers into repeat customers. Strategy, design and send, handled end to end by a team that lives inside your numbers.

Get a free email audit → See the results
Trusted by fashion, beauty and DTC brands across 4 continents
Email revenue · last 90 daysLive
$0
▲ 41.8% vs previous period · 34% of total store revenue
Open rate52.4%
Click rate4.9%
RPR$0.38
✦
Abandoned cart flowRecovered $9,480 this month
↗
Black Friday send$31.2k in 48 hours
THE STORY SO FAR
The numbers

We get judged on revenue. Not opens.

Pretty emails are easy. Emails that pay for themselves ten times over take strategy, testing and a team that actually reads the dashboard. Here is what that looks like across our client portfolio.

$0M+

Revenue attributed to emails and flows we have built

0%

Average share of store revenue driven by email after 90 days

0x

Average return on retainer spend across active clients

0+

Emails designed, written and shipped, from welcome flows to BFCM

What we do

One partner for the
whole growth engine.

Most brands hire a designer, a copywriter and a Klaviyo freelancer and hope they talk to each other. We are all three, plus the strategist who connects it to your P&L.

01

Email Strategy

Full account audit, segmentation, calendar and offer strategy built around your margins and product launches.

AuditsSegmentationCampaign calendar
+
02

Klaviyo Flow Builds

Welcome, abandoned cart, browse, post-purchase, winback and VIP flows that earn money while you sleep.

KlaviyoAutomationA/B testing
+
03

Email Design

Editorial, on-brand templates designed in Figma and coded to render perfectly in every inbox, dark mode included.

FigmaTemplatesMobile first
+
04

Campaign Execution

Copy, design, QA and send for weekly campaigns and peak moments like BFCM, Valentine's and product drops.

CopywritingDeliverabilityReporting
+
05

Shopify & SMS

Pop-ups, list growth, on-site capture and SMS that feed your list with buyers, not freebie hunters.

ShopifyPop-upsSMS
+
Beyond the inbox

Ads bring them in.
SEO keeps them coming.

Email can only sell to people already on your list. So we grow the list too, with paid ads that buy customers profitably and SEO that brings in buyers for free, month after month.

Ad marketing

Paid ads that pay back

Meta, Google and TikTok campaigns built around your margins, not vanity clicks. Every new customer flows straight into the right email sequence, so one sale turns into many.

Return on ad spend▲ 3.4x
Jun
Jul
Aug
Sep
Oct
Nov
3.4xAverage blended ROAS
-38%Cost per acquisition
$210kAd-driven revenue managed
  • Account and creative audit
  • Campaign structure and targeting
  • Ad creative and copy direction
  • Retargeting synced with email
  • Google Ads monitoring
  • Weekly performance reports
Meta AdsGoogle AdsTikTok AdsRetargeting
Audit my ads →
SEO marketing

Show up when they search

Your best customers are already on Google looking for what you sell. We get your store, collections and products ranking for the searches that turn into sales, then capture every visitor into your list.

Search rankingPage 1
⌕  luxury silk nightwear set
1
Your Brand · Silk Nightwearyourbrand.com › collections › silk
2
Competitor Storecompetitor.com › nightwear
3
Marketplace Listingmarketplace.com › silk-sets
+212%Organic traffic in 6 months
140+Keywords on page one
$0Cost per click, forever
  • Technical SEO audit
  • Keyword and competitor research
  • Shopify product and collection SEO
  • Blog and content strategy
  • On-page optimisation
  • Monthly ranking reports
Shopify SEOContentKeyword researchGoogle Search Console
Get my SEO audit →

One connected growth loop.

01 · AcquireAds

Profitable new customers, fast.

02 · CompoundSEO

Free traffic that grows every month.

03 · RetainEmail

Turns first orders into lifetime value.

Design gallery

Emails people
actually want to open.

WELCOMEYou're in.
Here's 10% off
Welcome flowFashion
BLACK FRIDAYThe vault
is open
BFCM campaignBeauty
FORGOT SOMETHING?Still in
your bag
Cart recoveryDTC
NEW INThe Heritage
Collection
LaunchLuxury
WE MISS YOUCome back
for something new
WinbackLifestyle
VIP ONLYEarly access
starts now
VIP flowFashion
Selected work

Results, not
just renders.

A look inside three engagements. Real problems, the fix, and what the dashboard said afterwards.

Sweet LeiLani
THE GLOW EDITYour skin's
new ritual
Three steps. Ten minutes. A glow that lasts all week. Meet the set our customers reorder most.SHOP THE RITUAL
Beauty ecommerce · Email, Meta Ads, Shopify

Sweet LeiLani: one engine for email and paid ads

A fast-growing beauty brand with ads and email running in separate silos. We audited their Meta creatives, rebuilt Klaviyo segmentation and connected every ad click to a matching flow ahead of November peak.

+64%Flow revenue
3.1xBlended ROAS
$48kPeak season email revenue
HBA Studio
DUBLIN · BY APPOINTMENTBook your
signature look
Only twelve slots left this month. Reserve yours before the weekend.BOOK NOW
Beauty studio · Dublin · Campaign strategy

HBA Studio Dublin: from great opens to real bookings

Open rates were strong but conversions were flat at zero. We diagnosed the gap between interest and action, then rebuilt the campaign structure, CTAs and booking journey around urgency and clarity.

0 → 86Bookings from email
6.2%Click rate
€14kAttributed revenue
Kwasi Paul
NEW COLLECTIONHeritage,
tailored
Handcrafted in West Africa, worn around the world. The new collection is here.EXPLORE
Luxury fashion · Klaviyo strategy

Kwasi Paul: a luxury house, finally speaking to its VIPs

A luxury West African fashion house with a loyal global audience and no system to nurture it. We designed a Klaviyo strategy with VIP tiers, collection launch sequences and post-purchase storytelling.

2.8xRepeat purchase rate
58%Open rate on launches
$62kLaunch week revenue
Our clients

Brands we've strategised,
designed and built for.

Sweet LeiLani
Kwasi Paul
HBA StudioDUBLIN
Adii LoladeCOLLECTIONS
Àyànfẹ́
ventry
Snooze
Atee Shop
Fine Wine Series
Coco Cabana
AllMartNIGERIA
COF Communications
BucciRESTAURANT & LOUNGE
Verisult
Automations

Flows that sell
while you sleep.

Campaigns get the attention. Flows get the money. Our core flow stack typically drives 40 to 60 percent of all email revenue, every single day, with zero extra effort from your team.

Welcome series$4.20 RPR
Abandoned checkout$6.85 RPR
Browse abandonment$1.90 RPR
Post-purchase & cross-sell$2.75 RPR
Winback & VIP$3.10 RPR
Revenue calculator

How much is your
list leaving on the table?

Healthy ecommerce brands make 25 to 40 percent of revenue from email. Move the sliders to see what closing that gap could look like for you.

Your potential uplift
$0

Estimated additional monthly revenue at a 35% email share. Annualised, that is $0.

$0Value per subscriber, per month
$0From automated flows alone
Show me how →
How we work

From audit to autopilot
in 30 days.

01

Audit

We go through your Klaviyo account, store data and past sends to find exactly where money is leaking.

Week 1
02

Strategy

A clear roadmap: segments, flows to build first, campaign calendar and the revenue target we are chasing.

Week 1 to 2
03

Build

Flows designed, written and launched. Templates built in your brand. Deliverability locked down.

Week 2 to 4
04

Scale

Weekly campaigns, constant A/B tests and a monthly report that shows exactly what email earned you.

Ongoing
Why TopDesign

Agency quality.
Founder-level attention.

✦

Revenue first

Every email has a job. We report on money made, not vanity metrics.

◈

Design that sells

Editorial, luxury-grade design that makes your brand look as premium as it is.

⚡

Klaviyo native

We build inside Klaviyo every day. No learning on your account.

◎

Founders on your account

You work directly with the people who built TopDesign. No hand-offs to juniors.

◐

Deliverability locked

SPF, DKIM, DMARC and list hygiene sorted, so you land in the inbox, not promotions purgatory.

↗

Transparent reporting

A clean monthly report covering email, Shopify and ads. You always know what you are paying for.

Pricing

Clear prices.
No surprises.

Pick one service or bring us in for the whole growth loop. Prices are shown for where your brand is based, so choose your market below.

01Email Marketing

Monthly
With an ESPYou already have Klaviyo or another platform set up
$600/ month
Without an ESPWe set up your email platform from scratch
First month$800
After that$600/ month
  • Strategy and segmentation
  • Core Klaviyo flows
  • Weekly campaigns
  • Monthly revenue report
Start email marketing →

02Email Design

Design service
Email design packageCustom branded templates, designed in Figma and built to render in every inbox
$450
  • Branded master template
  • Campaign and flow layouts
  • Mobile and dark mode ready
  • Editable in your ESP
Get my emails designed →

03Paid Ads

Monthly
StarterMeta ads management (Facebook and Instagram)
$550/ month
Growth POPULARMeta ads plus Google Ads, with creative direction
$800/ month
  • Account and creative audit
  • Campaign setup and targeting
  • Retargeting synced with email
  • Weekly performance reports
Start running ads →

04SEO

Monthly
EssentialsTechnical audit, on-page and Shopify product SEO
$500/ month
GrowthEverything in Essentials plus blog content and keyword growth
$750/ month
  • Keyword and competitor research
  • Collection and product pages
  • Google Search Console setup
  • Monthly ranking reports
Start ranking →
ALL-IN-ONE · BEST VALUE

The Growth Bundle

Email, design, ads and SEO run by one team, under one plan, with one monthly report. Ads bring buyers in, SEO keeps them finding you, and email turns them into repeat customers.

Email MarketingFull monthly retainer
Email DesignBranded templates included
Paid Ads GrowthMeta and Google Ads
SEO GrowthTechnical, on-page and content
Separately $2,600 / month $2,000/ month You save $600 every month
  • ESP setup included at no extra cost
  • Founders on your account
  • Priority turnaround on every request
  • Monthly strategy call
Get the Growth Bundle →
ESP means Email Service Provider, the platform your emails are sent from, like Klaviyo, Mailchimp or Brevo.Ad spend is paid directly to Meta and Google, separate from our fee.
TopDesign Academy

We teach what
we practise.

Live cohort

Advanced Email Marketing Intensive

Four weeks, live. Watch us design in Figma and build in Klaviyo in real time. Weeks one and two cover email design, weeks three and four cover strategy, flows and campaigns.

4weeks
12live sessions
1-2hrs each
Join the next cohort →
Digital guide

Email Design & Marketing Resource Guide

The playbook we use with clients, packed into one guide. Templates, flow blueprints, subject line frameworks and design principles you can apply today.

PDF+ EPUB
Instantdownload
Get the guide →
The founders

"We started TopDesign because great brands were sending forgettable emails. Our job is to make every send feel like it came from the best version of your brand, and to make it pay."

Daniel Okorie

Daniel Okorie

Co-Founder · Strategy & Growth

Leads email strategy, Klaviyo builds and paid growth. Author of The Theatrics of Email Marketing. Obsessed with the numbers behind every send.

PH

Praise Hena

Co-Founder · Design

Leads email design and brand systems. Turns brand guidelines into editorial templates that look premium on every screen.

FAQ

Questions,
answered.

Anything else? Email hello@topdesign.ink

Flows usually start making money within the first two to three weeks of launch. Most clients see a clear lift in email revenue share within 60 to 90 days.

Klaviyo is our home base and what we recommend for Shopify brands. We also work in Kit, Mailchimp and Omnisend when a brand is already set up there.

We price for the market your brand sells in. Nigerian brands pay in naira and international brands pay in dollars. Same team, same quality, same results focus.

Retainers run on a minimum term so we have time to build, test and compound results. One-off design work has no ongoing commitment.

Email is our core, but we also run paid ads and SEO so your list keeps growing with real buyers. You can hire us for one, or for the whole growth loop.

Yes. Strategy, copy, design, build, QA and send. You approve, we handle everything else.

We are a remote team working with brands in North America, Europe, Africa and beyond. Calls are scheduled around your working hours.

Let's talk

Let's make your inbox earn.

Tell us about your brand and we will come back with the three biggest revenue opportunities we can see, whether you hire us or not.

✓Free account audit
✓Reply within 24 hours
✓No pressure, no long sales process
Email us directly hello@topdesign.ink

Send us your store link and what you need help with. A founder reads every email and replies within 24 hours.

Book a strategy call → Send us an email
Tip: include your store URL, rough monthly revenue and the service you're interested in, and our reply will come with ideas ready.
Get In Touch →